In this multi-part series we are sharing the details behind creating a financial model for your small business. A small business financial model is critical for making good decisions and helping to build a more predictable business. Your financial model is your small business in black and white. As they say, "numbers don't lie".
I've had the opportunity recently to do some small business consulting. Like many small businesses, this small biz was looking for more effective ways to market itself. We began with the obvious online channels - a website and blog. We began a search engine marketing campaign using Google Adwords to get a feel for what keywords his ideal customer was typing into Google to find him.